Even the best managed organizations can find themselves under a hostile media spotlight, and a media crisis is something to be actively managed to help the subject weather the storm, minimise damage, and set the scene for an eventual recovery in reputation and public perception.

This means engaging productively with the media and reassuring those audiences - customers, investors, the general public - whose perception of your organization might be tainted by adverse publicity.

In the final analysis, a media crisis is like any other business exigency, and its eventual impact will be largely determined by how effectively it is managed.

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