Important announcements are best delivered through the medium of the press conference, particularly where the subject matter is complex and may be treated differently by different media. (A good example is a large corporate takeover, which will have different implications for different sectors of society, which the various media will cover in their own distinct way).

While a press conference may take no more than half an hour to conduct, its preparation could take days or even weeks, and those calling it must have all their answers at the ready.

Our job as PR advisors is to prepare you for this event and to ensure that the message you want to impart is the one the attendant media receive and relay to their readers, listeners and viewers.

« Back to Public Relations Services