PR relationships can be as long or as short as you make them. Engaging a PR advisor does not automatically entail an open-ended retainer and it is possible to engage with us for a one-off project with a fixed timetable, see it through, then bid an amicable goodbye until next time.

For a cost-conscious operation, the option of being able to source PR services on an as-needed basis is important. It achieves the goals set for short or medium objectives, yet without the overhead of a permanent PR presence.

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