Media Communication Skills for Business

Training Course Puts Business in Control of Media Relations

In a world where appearance often counts more than substance, the presentation of your organisation in the media can make or break a reputation that has taken years to build up. Many business people are therefore wary of journalists, but media interest can be positively managed so as to enhance public perception and corporate image, and High Performance Training is addressing this issue head-on.

Media Communication Skills for Business is a course designed to put business people, not journalists, in the driving seat. It achieves this by providing a deep knowledge and understanding of how the media work, what journalists want from a given situation, and how to turn that situation to your own advantage.

Even in the most adverse circumstances, knowing how to deal with journalists and news organisations can avoid the worst effects of negative publicity and set the scene for a quick and effective recovery.

Most importantly, Media Communication Skills for Business promotes a proactive approach, so that client firms can have in place a defined strategy to cover all potential media events – opportunities as well as threats – plus the skills necessary to implement that strategy, including:

• Mastering media relations protocols
• Using PR to enhance and promote corporate image
• Drafting press releases
• Organising photo shoots
• Protecting against negative publicity

These skills are vital for anyone who may have, now or in the future, responsibility for representing their organisation to the media. This can be one or more of a range of people, including CEOs, and directors/managers in the areas of marketing, finance, human resources, regulatory compliance, public liability, and environmental management.

Loretto Mara, Managing Director of High Performance Training, says media skills should be considered as vital to corporate health as fire insurance or liability cover. “Your corporate reputation is an asset as valuable as any investment in plant, machinery, people, or patents. It needs protection and nurturing, and media strategies and skills are integral to that objective”.

For further information: Loretto Mara

Tel. 01 853 2215

E-mail:loretto@highperformance.ie

Web: www.highperformance.ie

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