For Immediate Release

High Performance Course Prepares Business for the
Social Media Revolution

Marketing and other professionals struggling to keep pace with developments in Social Media now have a fast-track route to mastery of the latest communication platforms, including Twitter, Facebook, blogs, virals, and virtual worlds.

A dedicated new training course – Social Media Skills for Business – has been launched by High Performance Training to address the ever-widening gap between conventional marketing techniques and the realities of Web 2.0 and other communications technologies.

This course helps marketing professionals to interact with users of the new media in ways that they understand: Web 2.0 consumers expect a two-way dialogue with product and service providers, and knowing how to exploit this relationship avoids costly mistakes and maximises the technology’s marketing potential.

Loretto Mara, Managing Director of High Performance Training, says the new Social Media mean the traditional one-way monologue of conventional marketing is redundant.

“Those that fail to grasp this reality will fast become the has-beens of marketing, unless they find a way to communicate meaningfully with this new generation of consumers”, she says.

Social Media Skills for Business is devised and presented by social media specialist PR Smith, the best-selling author of Marketing Communications who has provided  eMarketing training to a global client list that includes IBM and BT, as well as leading advertising agencies HHCL (Redbox) and BBH. At home, his clients include The Marketing Institute, IMI, Airtricity, Shannon Development and Bord Bia.

*HIGHPERFORMANCE is a leading consultancy providing a series of highly practical, professional programmes in pr,management, media and communication skills training.

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