CREATIVE WRITING SKILLS FOR BUSINESS SUCCESS

We all write as part of our daily working lives, but how many of us maximise the opportunity this presents to impress or even inspire our intended audience? How many of us sell our ability and potential short?

The reality is that most business writing – whether a simple e-mail or a detailed report – is formulaic, unoriginal and often boring, and even a little bit of imagination and creativity will have a material effect on how the writer can inform, motivate, and influence those they communicate with on a daily basis.

Course Aims:
This course covers many objectives and provides a wealth of creative writing knowledge, skills and techniques. It is designed as a standalone course for those wanting to learn how to apply creative writing to their work and personal lives, and who enjoy seeing things from different perspectives. It targets core negative beliefs around writing and our ability to make ourselves heard in a positive and effective way.

The course is aimed at people who wish to develop (or discover) this skill with confidence. No previous writing skills are required, just the prospect that you might have a natural talent that could benefit from professional support and advice.

Who Should Attend?

• Those who wish to enhance their personal and professional communication skills
• Those who enjoy seeing things from a different perspective
• Companies who wish to help their employees to a ccess and develop their creative potential

On Completion of this Course You Will have Learned to Explore and Develop:

• Your untapped creative expression using stimulating exercises that expand your imagination and creativity
• Your ability to think laterally – outside of the square
• Confidence in following through innovative and creative ideas

Course Content Includes:

• Clustering, Mapping, and Charting: Use of the right and left sides of the brain.
• Writing on one subject from different points of view. This develops awareness and understanding of what others’ opinions and needs are.
• Making the unfamiliar familiar: The importance of knowing one’s subject very well.
• Stream of consciousness writing to unblock the creative free flow
• Guided Imagery: Using relaxation techniques to access detailed images. This promotes clear thinking.
• The Fragmentary Quote: Pushing out the boundaries of our imagination.
• Fact into Fiction: Showing that fiction is always a mixture of what we have experienced and what we have imagined.

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