MEDIA COMMUNICATION SKILLS FOR BUSINESS

Next Course: To Be Confirmed
Course Duration: One Day
Venue: Bewley's Hotel, Ballsbridge Dublin 4


Inhouse: This course can be customised for in-house training

Media Communication skills course aims:
This course is designed to help demystify the media and equip you with the practical skills needed for successful media relations. While there is no single magic formula for getting your message into print, getting to know what the media want and gaining a deeper understanding of how journalists work, can make a crucial difference to your media campaign.

Media Communication skills course will teach you to:

• Understand the media landscape. Know how newspapers and magazines function, what journalists and editors want, sources of copy, what makes news stories and how to spot good opportunities for press coverage. How to target particular journalists
• Learn how to write and structure a winning press release. Increase the chances of your release being used by learning the key rules that apply. Follow up protocol for successful media relations. How to write catchy headlines
• Maximise your press coverage. Planning your media strategy, how customising your approach yields much better results. What publications do you target and how. What are the best ways and times to talk to journalists
• How to plan and execute a successful photocall. Attract picture editors' attention. Understand why 97% of shots submitted to the press go in the bin, commissioning what the picture editor wants, achieving the best from your photographer, photographing key personnel and executives
• Press positioning for your company as leader in your sector. Identify and access those who are interested in your story, why some companies appear regularly in the press and most don't. The dos and don'ts of dealing with both print and broadcast media
• From the Horse's Mouth Session. Experience a leading journalist's perspective on what makes a good story. Identify key factors in getting your story on air. Participants discuss their own story in editorial conference. Going 'on air' techniques for a good interview. Selected interviewees recorded for radio and critiqued on their chosen story

This course is for you if you are...

• A manager/executive who has recently taken on PR
  responsibilities
• An executive who talks to journalists as part of their working brief
• A public relations executive
• A member of the corporate communications department
• A marketing executive keen to gain an understanding of media relations
• A press officer

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