On completion of this course you will:

• Understand the principles of the Broadcast Media
• Know what reporters and producers want
• Develop basic skills to promote your on-air message
• Know how radio and TV programmes function
• Learn what producers want and how to deal with the media
• Have the skills to be proactive in broadcast media relations
• Gain practical knowledge on how to draft a media brief
• Improve your company's image through media appearances

Who Should Attend?

• Managers/executives who have PR responsibilities
• Company spokespersons
• Corporate communications personnel
• Executives who talk to journalists as part of their working brief

Understanding the TV/Radio Landscape:

• Channel and programme styles
• How to plan your media strategy and ensure you get on the air?
• What stations do you target and how?
• How to target and get through to and brief particular journalists
• What are the best ways and the best times to talk to journalists
• The Television Medium
• How a programme operates, the Names and the Faces
• Video Clips of Interview Situations illustrate the principles
• Programme Styles: News, Current Affairs, Features
• Introduction to the studio environment

Practical Session: Radio Interview

• Radio Interview planning. Content, Voice, Situation, Nerves
• How to write and structure an interesting interview brief
• How to Set the Agenda
• How customising your approach yields much better results
• How to form your key messages and Soundbites
• Plan for the awkward questions. Top Tips

Practical Session: TV Interview

• The Television Medium
• Learn how to plan and execute a TV interview opportunity
• Television interview planning, tips and guidelines
• Communication skills to get your company's message across
• Delivery/ Voice/ Body Language /Appearance
• Plan for the awkward questions. Top Tips

Put it all into practice:

• Positioning for your company as leader in your sector
• The Who, Why, What, Where, When and What the Broadcast Media wants
• Why some companies appear regularly on the air and TV and most don't
• Identifying and accessing those who are interested in your story
• The dos and don'ts in dealing with radio & television

Back to Main Course Details

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