Next Course: Thursday 3rd May
Course Duration: One Day
Venue: Bewleys Hotel, Ballsbridge, Dublin 4
Fees: €475.00

Inhouse: This course can be customised for in-house training

Course Aims:
A practical one-day workshop on understanding the principles of broadcast media with essential skills and techniques for radio and television interviews.

Course will teach you how to:

• Understand the principles of broadcast media. Learn the skills to be proactive in broadcast media relations. How to plan your media strategy and ensure you get on the air. Know how radio and TV programmes function. Know what reporters and producers want
• Understand the radio/TV landscape. Programme Styles: News, Current Affairs, Features. What stations do you target and how? Channel and programme styles. How to target, get through to and brief particular journalists What are the best ways and the best times to talk to journalists. Introduction to the studio environment
• Radio interview planning. How to write and structure an interesting interview brief. How to set the agenda. How customising your approach yields much better results. How to form your key messages and soundbites. Plan for the awkward questions. Top Tips Content, Voice, Situation, Controlling Nerves. Develop basic skills to promote your on-air message. Video clips of interview situations illustrate the principles
  

This course is for you if you are...

• A company spokesperson
• A public relations executive who has responsibility for conducting interviews
• An executive who talks to journalists as part of your working brief
• Press officer
• A manager/executive with responsibility for PR
  

Click here to book your course on-line.

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