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Next Course: Wednesday 24th November
Course Duration: One Day
Venue: Bewley's Hotel, Ballsbridge Dublin 4
Fees: €475.00
Inhouse: This course can be customised for in-house training
Course Aims:
A practical one-day seminar on the approach, style and techniques required
to write press releases that will be noticed. Increase the chances of
your release being used by learning the key rules that apply and how to
write effectively for different media.
This course will teach you
to:
- Understand the structure of a press release and have clear guidelines
to work from. Develop writing skills to get your press release noticed,
learn the difference between press release writing and journalistic
writing, the impact of style and word usage
- Plan your media strategy to ensure you get into print. Learn what
different media want and how to provide it, how to target specific publications,
how customising your approach yields much better results
- Undergo a From The Horse's Mouth Session- a leading journalist's perspective.
Learn how to be a media asset rather than an irritant, make it easy
for journalists to use your press release, follow up protocol once your
release has been sent, best ways and times to talk to journalists, why
most press releases are not used and the characteristics of those that
are
- Undergo a practical session: You will be required to draft a press
release to be used and analysed. Analysis of selection of press releases,
simple ways to improve a press release, clear guidelines to ensure that
both your client and the media are happy. The difference between a statement
and a release. Negative press release writing. How the experts write
a release under pressure
You should attend this course if you are...
- Manager/executive/ press officer with PR responsibilities
- Public relations practitioner who wishes to enhance and develop your
writing ability
- Part of a communications team with responsibility for
developing/enhancing the public profile of your organisation
- A marketing executive keen to broaden your expertise
and work more effectively with the media
Click here to book your course online.
Click here for a full course outline.
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