Course Benefits: Upon completion of this course you will:

• Understand how to write and/or present a speech with impact
• Understand the principles of successful speech-writing
• Understand the strategy required to write a speech for someone else
• Know the styles and approaches required for different audiences and events
• Know how to analyse your audience
• Understand the structure of a speech and how this can help you
• Know how the use of language can make a speech more interesting
• Understand how to use visual aids effectively
• Learn simple techniques to make your speech more interesting
• Know the value of nerves and how to control them

Who Should Attend?

• Anyone who may have to write or present a speech in their business or personal life
• Corporate communications personnel
• Managing directors or middle-senior management who write and deliver speeches
• Those who are nervous of public speaking and wish to improve
• Anyone who may have to write a speech to be delivered by someone else
• Sole traders who need the ability to draft and deliver successful speeches for business or personal reasons

Part One - The Basics of Speech-Writing

• Getting to know the speaker, even if it's you
• How to prepare properly
• Developing a formula that suits you
• How to set your objectives, approach, strategy and style
• Knowing your audience and keeping your audience engaged
• Getting your message across
• Common mistakes

Part Two - Delivering a Speech

• Getting your message across
• How to ensure you are both entertaining and informative
• Looking the part and controlling nerves
• Pace and projection
• Preparing notes that work
• The importance of body language

Part Three - From the Horse's Mouth - The Speechwriter's Perspective

• Talk from an experienced speechwriter on delivering what is required
• The value of research and how to use it
• Adapting a speech to suit different audiences
• How to make it easy for the speaker to perform well
• Questions and Answers

Part Four - Practical Session
Each participant will have the opportunity to write and present speeches for themselves and others. Constructive feedback and advice will be given seeking to build on the ability of the participant.

Part Five - Visual Aids

• Modern technology and how it can help you
• Increasing impact
• Making a complex message more understandable
• Using your imagination

Part Six - Putting it into Practice

• Understand the importance of knowing the environment
• How to improve a speech
• How to improve your delivery
• Be you own best critic
• Feedback & Analysis

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